SWP Australia LogoSWP Australia

    Perth's Systems-Driven Agency

    Get found. Respond faster. Turn more enquiries into customers.

    When someone finds your business on Google, calls your number or visits your website, what happens next? SWP Australia connects your enquiries, bookings, follow-ups and review requests so fewer opportunities slip through the gaps.

    We set up a connected enquiry and follow-up system for your business, with ongoing support agreed to suit your needs. AI handles approved routine conversations while your team stays in control.

    Trusted by Australian businesses No lock-in contracts Perth-based team

    Your next customer may be comparing you on their phone.

    Before they call, customers may check your website, service area and Google reviews. Make it easy to understand what you do, trust your business and take the next step.

    Get found

    Website optimisation and local-search improvements so the right people can find you.

    Build confidence

    Clear services, accurate information and genuine reviews that help customers choose you.

    Make contact easy

    Obvious calling, enquiry and booking options so customers can reach you without friction.

    We describe improved visibility as a goal — not a guaranteed Google position or a promise to outrank competitors.

    One enquiry. A clear next step at every stage.

    Imagine a customer searching for a local plumber on their phone. The same principles apply to many service businesses.

    Illustration of a connected customer journey — not live data.

    1
    Step 1

    Search and compare

    The problem

    Unclear services or weak trust signals make choosing difficult.

    The solution

    Improve mobile pages, service and location information and genuine review visibility.

    2
    Step 2

    Call or enquire

    The problem

    An unanswered call may lead a customer to another business.

    The solution

    An AI receptionist or website assistant responds within agreed rules, captures the request and hands over when needed. Missed-call follow-up acts as a fallback.

    3
    Step 3

    Record the lead

    The problem

    Details can remain in an inbox or someone's memory.

    The solution

    Save the enquiry in one customer record with a named owner and next action.

    4
    Step 4

    Qualify and arrange

    The problem

    Without structure, job type, location and urgency get missed.

    The solution

    Capture job type, location and stated urgency. The team assesses suitability, pricing and availability, then agrees a quote, booking or callback.

    5
    Step 5

    Follow up

    The problem

    Quotes and bookings can be forgotten or left waiting.

    The solution

    Send agreed confirmations and reminders. Change or stop sequences after replies, bookings, declines or opt-outs.

    6
    Step 6

    Complete the work

    The problem

    Outdated pre-job messages keep sending after the job is done.

    The solution

    The team records completion. Approved integrations may update payment status, and outdated pre-job messages stop.

    7
    Step 7

    Request an honest review

    The problem

    Reviews happen by chance, if they happen at all.

    The solution

    Automatically invite genuine customer feedback after service — never gated, incentivised or fabricated.

    8
    Step 8

    Encourage a return

    The problem

    Past customers forget to book their next service.

    The solution

    Send relevant, permission-based service reminders with an easy rebooking route.

    The review stage loops back to discovery — honest reviews help the next customer find and trust you.

    Build trust and support local Google visibility with consistent, honest review requests.

    AI assists with routine conversations within agreed rules. It does not diagnose emergencies, independently dispatch staff or approve unagreed prices. Reviews are never gated, incentivised or generated for customers.

    Know who needs attention, without chasing every conversation.

    One place to see customer enquiries and their progress — so nothing gets lost between the phone, the inbox and the job site.

    Customer record
    Illustration, not live data
    Enquiry sourceWebsite contact form
    Requested serviceHot water system — no hot water
    Assigned personSam (Lead plumber)
    StageQuote sent — awaiting reply
    Next actionFollow up by SMS tomorrow at 9:00am

    A simple CRM record keeps every enquiry, its owner and its next step in one place.

    Who does what

    Clear roles keep your team in control while routine work happens in the background.

    SWP Australia

    Maps the process, configures agreed workflows, connects supported tools, tests and provides support within the agreed scope.

    The system

    Captures information, routes enquiries and sends approved routine responses and reminders.

    Your team

    Handles quotes, pricing, urgent decisions, service delivery and exceptions.

    How setup works

    1

    Review your process

    2

    Agree the scope

    3

    Configure and test

    4

    Launch and refine

    Common questions

    Must we replace our existing tools?

    No. We assess compatibility and support scope before setup, and connect supported tools where it makes sense.

    Can a person take over?

    Yes. Human handover is planned during setup so your team can step in for quotes, pricing, urgent decisions and exceptions.

    What does support include?

    Support is agreed to suit your needs and set out in your scope. It covers configuration, testing and ongoing help within what we agree.

    Will this guarantee rankings or sales?

    No. We improve visibility and follow-up as a goal, but results depend on your offer, budget, market and follow-up. We don't guarantee rankings or sales.

    Where are enquiries slipping through your business?

    Let's review your customer journey and identify the most useful improvements.

    Book your free 30-minute review
    Book a Free Call
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